Archive for August, 2012

Bring Your Own Media

Posted: August 29, 2012 in Fund. Visual Literacy

Media is everywhere nowadays. All around me I find a form of media somewhere. Society today has such a vast variety of media, with new media dominating. What is new media? Digital media is the newest media out there. It is connected with technology and its advancements. New media is the use of motion picture, audio recordings, digitally altered photography, and whatever means of technology are out there where humans can interact with it to create media.

The new media of today is similar to that of media of the past in the sole purpose of it is to communicate a message. Starting with the cave drawings of the past there was only one type of medium of communication. When inventors began developing new technologies which humans could use for different forms of communicating this one medium became a growing handful of media. If you’ve gotten confused with the word change, here’s a hint of help, medium is the singular form of media and media is the plural form of medium, both being forms of communicating. Now, digital media runs our media, with quite of bit less of cave drawings being used. Though both are used for communication purposes, media has evolved since the simple drawings on the inside of caves.

As mentioned, inventors sparked the evolution of media as new technologies were invented. There was the invention of the camera which completely changed how images were created. A camera could capture history with a flash. Families no longer had to sit still for long periods of time for painters and events of history could be instantly and accurately be captured. Then an idea took the thought of images and put motion to them with the invention of motion picture. Motion picture was a new way designers of communication could show the world what they wanted to say.

It wasn’t just the images evolving, but audio. Talking and handwritten messages were productive, but took time to get the intended audience and was limited by distance if it was to stay consistently accurate and up to date by the time it reached its target. With the invention of the telegraph and morse code, messages could be sent by electrical signals from one telegraph to another. The system of dashes and dots was upgraded to actual audio when the telephone was invented, leading the way for new inventions such as recorded audio.

Put the newest inventions of audio manipulation with those of visual communication. Technology has given designers today a pool of resources to create to their heart’s content and more as advancements are made. Implications of digital media today for designers has them learning new software all the time, keeping their creative river full and flowing, and letting them be creative in new ways. There is a vastness to where a designer’s work can be published and in the future there are endless possibilities for what can be with how fast updates and changes are being made. Digital media is changing and tomorrow new media could have a different detailed definition, but it will still be the interaction of technology and humans to communicate a message.

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Creativity is something we all have from the day we are born. It is those ideas you get to try doing something innovative or just simply artistic. Creativity lies in your brain and heart, but can be beaten back into the crevices of black abyss by doubt and pressure. Having creativity can make you stand out and that can be a scary thing for many. We have this natural nature about us to want to fit in, to be like others. Standing out is something for those wild ones who embarrass themselves in the eyes of some. But I find creativity as an inspiration in itself. Being different is the best thing out there. It is where new ideas come from and how growth can be initiated.

More and more being creative is a must for companies to be able to have a fighting chance in the competitive market. They have to have those creative minds hatching new creations for them, or else they will be stuck doing things the old way where the market will leave them stranded with the other companies who banished the ideas of creativity.

So where do they find creativity?

The same place we all can. Just look inside of ourselves and think. Inspiration is different for everyone and the time it takes to come up with that new or improved method or product. It will come though if given the chance.

Anyone can be creative. Everyone is born with it. It is a natural thought process we are given and encouraged to use as children growing up, but is down played the further we journey into our lives. As we begin to seek out those similar to us we begin to blend in and think the same. I’m not saying this is completely bad. Thinking the same can make things happen faster and can make friendships develop. But having different, ideas stewing in the mind can start a change in a person and those friends you gained because they were just like you are not going to want you to change. This in turn squashes growth.

So how do we get past this challenge?

Go for it! If you have ideas coming to you to do something try it. We all are inspired by a vast variety of things and sometimes it just takes some of us longer to come up with creative inspiration. When you get it though, grasp a hold of it and don’t let go. Ignore current fad behavior and brave the outside. Step away from the crowd and start something new.

It will be difficult and push you to the edge of giving up. Stick with it, because you never know what idea is going to change you or even the world. Ideas do not have to be big to have an impact. They can be small and end up being the seed to greater things to occur.

Being creative is life changing and beautiful. Creativity is not just for the artists who can give the world artistic masterpieces. Creativity belongs to artists, business people, the waitress in that restaurant, the blind, the deaf, men, women, children. It belongs to us all, we just need to break from the norm and the pressures to embrace the independence of individual creativity each one of us has. Until you embrace, you’ll never know what can come from that seed of an idea whether it is about a new way to do something or an artistic imagery.

So you’ve gotten past the norm, now what?

Find some inspiration. Find a location you can relax. Maybe read a book, listen to music, do some cloud gazing, find the constellations in the night sky or maybe even start with the basics, a box of crayons. A box of crayons may seem off the wall, but isn’t that what you’re looking for? Something different? Something original? So why not start with something a good majority of us were given from the start to express ourselves in creativity? Whatever the inspiration there are new cuisines, products, production methods, movie scripts, musical compositions and so much more ready to be thought up.

Hello world!

Posted: August 24, 2012 in Uncategorized

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